The economy may be showing signs of recovery, but high street retailers still find themselves facing huge challenges to regain ground in the battle against online retailing, mobile retailing, out of town retail developments and the increasingly sophisticated ‘lifestyle’ experience offered by shopping centres that extends far beyond retail to include dining and entertainment.
Never has there been a more important time for retailers to ensure the visual appeal of their premises doesn’t turn customers off, and shop front refurbishment could be the answer.
In her 2011 high street review, Mary Portas outlines a belief that high streets are ‘uniquely placed to deliver something new.’ In her report, she says: “I believe that our high streets can be lively, dynamic, exciting and social places that give a sense of belonging and trust to a community. A sense of belonging which has been eroded and in some instances eradicated. I also fundamentally believe that once we invest in and create social capital in the heart of our communities, the economic capital will follow.”
Coming together as a community requires a collective effort from retailers and a commitment to making their own local high street somewhere people want to visit, meet, shop and spend time with friends and family. Creating the right mix of attractive looking shops and welcoming cafés is a fundamental part of that bigger picture – and one which is within your control.
Following the Portas Review in 2011, the government has introduced a number of measures aimed at reinvigorating Britain’s high street. They include a billion pound package of support aimed at creating more jobs and making it easier for retailers to expand and take people on; business rates discounts and relief; a movement away from aggressive parking policies and guidance for local authorities to help them attract shoppers; the creation of community-led renewal and business improvement districts; lifting planning restrictions to help landlords make better use of empty properties and the introduction of initiatives such as the Business Premises Renovation Allowance (BPRA), which offers tax relief for expenditure involved in converting, renovating or repairing business premises.
Much of this government support came into effect in April this year, which means there has never been a better time to take action and attract browsing customers who are ready to spend. But nothing puts customers off like a tired looking high street full of worn out shop fronts. Getting your business premises looking the part is crucial to encouraging people through the door, and it has never been easier or more cost effective to do.
On-site spraying gives your shop front its professional facade back and makes sure customers get that all-important positive first impression. Shop front spraying provides a cost effective way of restoring your building to its former glory, giving a quality finish that is backed by a 10-year guarantee. The service covers cladding spraying as well as doors and windows, in a vast array of colours, offering a quick and easy shop front refurbishment that will leave your building looking as good as new.
Find out more about our onsite spraying services here