Keep your business identity strong and consistent with external refurbishment that brings your brand to life.
As a business owner, you know that branding matters. It’s everywhere, from your marketing to your invoices, and becomes instantly recognisable for your customers and clients. Your brand instils trust, builds your reputation and becomes the thing that sets you apart from your competitors. So it must be right – inside and out.
Your brand in focus
You’ve invested heavily in your brand, and you naturally want to make sure it’s used everywhere across your business. Yet there’s once place your brand is often forgotten: your building.
There are a number of reasons for this neglect. And they’re all understandable, especially when you’re busy running a successful business and project managing multiple facilities. Over time, dirt and debris build up may cause your façade to lose vibrancy, dulling and darkening your building’s brand colours. You may have recently acquired a new building, and are yet to update the logo to your own. Or you simply may be forgiven for not recognising the importance of something you can’t see.
When it’s the first thing customers see when arriving at your site, and what instantly draws passers-by to recognise your brand, it’s vital your branding is right at every level. So how can you get building brand consistency? And what do you need to do to achieve it?
At Cladding Coatings, there are a number of ways we can help deliver the building branding that matters so much to your business:
Getting the colours of your brand just right is really important. Chances are you even have a specific Pantone reference that your business abides by. But how can you make sure that’s reflected properly on your building?
At Cladding Coatings, we know branding is an essential part of your building maintenance process. That’s why we offer a bespoke colour-matching service. It’s there to make sure the finished façade colour is just right for your logo and brand colours. We use photos of your property that you send us to create a digital mock-up of what your property will look like, helping you project manage those big decisions with confidence and ease. Our Cladding Coatings team provides a free on-site sample service to make sure you’re totally happy with the colour before progressing. What’s more, there’s no limit to the colours we can use: giving you complete flexibility that the bespoke colour-matching is perfect for your brand.
Ease of application
Once you’ve chosen your perfect brand colour, you’ve be forgiven for thinking that it’d be difficult to perfectly apply to your external walls and roofs. Will the right colour be easy to reclad and recoat as part of your project plans?
With Cladding Coatings, our expert installers and trusted paint systems make applying any brand colour to your building smooth, professional and efficient. Our team use a number of different paint application methods, such as shopfront spraying, onsite spraying and roof coating, to get the paint on perfectly. And, as we’re always using tried, tested and trusted paint systems from the industry’s best suppliers, we’re approved installers – so you can rest assured every detail is taken care of with our minimum 10-year guarantee.
Results that stand out
At Cladding Coatings, we’ve been trusted by household-name clients to make sure their instantly-recognisable branding is reflected on their building. Take a look at some examples of our recent building branding work for clients including DHL, who wanted their building to match their business’ reputation, and Car Supermarket.com, who’s property needed to reflect their rebrand.
Book your digital mock-up today and find out more about our colour-matching and on-site sample services by getting in touch with our friendly team of building coatings experts here at Cladding Coatings.