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Industry Focus: Sports

Whatever trade your facility serves, if your building is showing signs of deterioration we can help you bring it back to a standard the industry expects. Buildings in the UK have to live through all kinds of weather, it’s no wonder your properties could be experiencing signs of rust, fading, peeling or cracks.

As a team at Cladding Coatings we love our sport, so it is always a pleasure to work on buildings that house goods, equipment or events that we have a personal interest in. Perhaps you manage a building that is uncommon in shape presenting various logistical challenges and envisage an impossible task in hiring a company capable of solving them. When we were contacted by West Bromwich Albion Football Stadium it was a complicated job however with our extensive external cladding refurbishment knowledge and our collaborations with industry partners, we were able to deliver a result the client was delighted with.

West Bromwich Stadium

Building preparation challenges

On initial inspection, it quickly became clear the existing cladding was in extremely poor condition. It had been painted and/or sprayed multiple times. Yet the main problem for the client was the guttering system. The gutters leaked, causing rainwater to enter the building whenever it rained, presenting huge internal and external building problems for West Brom. However, outlining a thorough and efficient way to solve this problem was the primary reason we won the contract for the work.

Changes to project timescales

The first thing we did to begin on site was pressure-wash the cladding and rinse the gutters. Doing so was essential but left a significant amount of debris due to the heavy accumulation of dirt. In fact, our project timings needed adapting immediately to allocate an hour at the end of each day to clean the tarmac below the building.

During the project we had to work with the local council as a road needed to be closed and we then required a permit to work on the tarmac. We resolved this issue quickly and collected the required crane licence and road closure extension permit the following day so we could continue the project.

Repairing and refurbishing the cladding

Once all surfaces were prepped, we tackled the issue of cut-edge corrosion. This was a widespread problem on this property. The cut-edges were all in bad condition, so we needed to mechanically abrade and prime all rust areas for a secure, safe and clean finish. Then, we could spray the cladding. Firstly, we used the highly-protective and weather-resistant Noxyde system, following with a Rust-Oleum topcoat for a smart and thorough finish.

West Bromwich Stadium Gutter Lining

Adapting guttering requirements

Initially, we’d planned to paint the gutters using the Alltimes Coatings paint systems for protection and professional finish. However, we soon realised the holes in the guttering were too large for recoating, and the proposed finish wouldn’t pass the guarantee elements of the job.

We needed to adapt and respond to what was needed quickly. We collaborated with WeatherFAST: a guttering specialist company who were able to fit a new gutter system within a week. The system, WeatherFOLD, is a hard, metal gutter liner that’s designed to withstand heavy traffic and corrosion and requires very little maintenance.

We have now become WeatherFAST approved installers for WeatherFOLD. You can find out more about the system and its properties here.

The project at West Brom stadium took four to six weeks to complete, and certainly presented its challenges! That said, it’s a great example of how our team responds quickly and collaborates in the face of changed plans and uncertainty to provide a result that exceeds our clients’ expectations. Take a look at some before and after images of the stadium’s guttering system here. It’s clear to see the extent of the damage and debris and, in contrast, the clean, professional finish we delivered.

If you have a project that is not so straightforward, having to maintain unusual shaped structures and even access problems and liaisons with the council we can help and advise on the best solutions.

Cladding Coatings

On a similar theme of sports and leisure take a look at these other case studies that we successfully completed on behalf of some familiar brands in the industry. 

Whatever industry you are in, get in touch for a free site visit, recommendations and quotation to restore your building’s appearance for many years to come.

Cladding Coatings Ltd

  • Address: Tanners Business Centre, Waterside Mill, Chew Valley Road, Greenfield, Oldham OL3 7NH
  • Phone: +44 (0)161 626 3493, +44 (0)7961 798 799
  • Email:

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