SEAT Dealership, Swindon

We revitalised the Fish Brothers SEAT dealership in Swindon with our trusted 15-year system Cladding Coating Sytem, transforming the metal-clad exterior and extending the refurbishment to the adjacent Kia showroom for a cohesive, high-impact finish.

Located on Great Western Way in Swindon, the Fish Brothers SEAT dealership is a prominent automotive retail site serving Wiltshire and beyond. With customer footfall and visibility from the roadside, maintaining a pristine and professional exterior is essential for brand reputation and customer confidence. Cladding Coatings were commissioned to refurbish the full metal cladding exterior using our 15-year guarantee system, ensuring long-term protection and aesthetic enhancement.

While on site, the team also completed a full refurbishment of the adjoining Kia showroom, delivering a seamless transformation across both properties and maximising efficiency for the client.

SEAT Dealership, car showroom located on Great Western Way, Swindon is an automotive showroom and service centre. The building’s roadside location meant the cladding had endured significant UV degradation and pollution staining, meant it required re-finishing.

We are no strangers to car showroom refurbishments and were able to provide a trusted solution that not only looks great, is a dry fall paint system to avoid overspray but also protects the metal cladding sheets long term, saving on costs later down the line. Our 15-year external wall coating system is a trusted solution designed to restore and protect metal cladding surfaces.

This system includes:

Thorough surface preparation: All elevations were cleaned using specialist equipment to remove dirt, algae, and oxidisation. Damaged areas were repaired and primed to ensure optimal adhesion.

On-site spraying application: Using advanced spraying techniques, the team applied the coating system with precision, achieving a smooth, uniform finish across all panels.

Colour matching and branding alignment: The chosen colour palette aligned with SEAT’s corporate identity, enhancing brand visibility and customer appeal.

For the Kia showroom next door, the same system was applied with a tailored colour scheme to match Kia’s branding, ensuring both buildings complemented each other while retaining their distinct identities.

Visual transformation: The refurbished cladding dramatically improved the aesthetics of both showrooms, presenting a clean, modern, and professional façade.

Durability and protection: The 15-year system offers long-term resistance to weathering, corrosion, and UV damage, reducing maintenance costs and extending the life of the building envelope.

Operational continuity: Cladding Coatings’ flexible scheduling and non-intrusive methods allowed both dealerships to remain fully operational, with no disruption to sales or servicing.

Client satisfaction: Fish Brothers praised the team’s efficiency, attention to detail, and ability to deliver a dual-site refurbishment with minimal downtime.

In the competitive automotive retail sector, first impressions are everything. A well-maintained exterior not only reflects the quality of the vehicles inside but also reinforces customer trust and brand credibility. By investing in a long-term cladding solution, Fish Brothers SEAT and Kia have future-proofed their facilities, ensuring they remain attractive and functional for years to come.

Cladding Coatings is a UK leader in external building refurbishment, specialising in metal cladding restoration, roof coatings, and on-site spraying. Their systems are designed to deliver aesthetic excellence, structural protection, and long-term value, backed by industry-leading guarantees.

To learn more about our work on the Kia showroom, visit the Kia Car Showroom Swindon case study here.

For more case studies and information on our car showroom refurbishments, explore more here.

With over 15 years experience in commercial painting, onsite spraying, retail and shopfront refurbishments, we are positioned well to offer you the best service, paint systems and quality finish to make your premises stand out.