The retail market is growing increasingly challenging. As a retailer, you’re having to constantly find new ways to attract customers, rival competitors and increase visibility.
To deliver the best customer experience and attract the right audience, it’s crucial that your store looks welcoming. One key way to do this is through a revived, welcoming shop front.
Visible brands: why is this a growing concern?
It is increasingly common that units are being re-leased or re-acquired after only short periods. In this ever-changing high street landscape, shops and restaurants are closing down after increasingly limited periods of trading.
Often, this means the unit has only recently been renovated to match the former tenant’s branding. This means the branding is often new, bright and hasn’t fallen victim to much wear and fading. Therefore, you need to ensure you’ve enlisted the help of a professional coating firm, like Cladding Coatings, who use only the most highly-performing cleaning and paint systems to remove traces of the competition and revive the unit with your own branding.
Colour-matching: is your unit promoting a competitor?
Your brand colours are most likely highly recognisable to your customers. Unfortunately, they probably recognise your competitors’ brands too. If you’ve taken over a unit previously owned or leased by a competitor, you need to swiftly and efficiently eliminate traces of their brand and showcase yours.
At Cladding Coatings, our unique colour-matching service ensures we can match the existing colour schemes of your other properties for a consistent, trusted brand image that your customers can recognise instantly. We also provide a digital mock-up service, allowing you to visualise how your colours will look when applied to the new unit before committing to your choices.
Warmer weather: are you ready to attract new footfall?
Now spring is (almost!) upon us, days are longer and lighter and we’re leaving the cold, harsh winter behind. With that, more people are heading out and about and, as summer beckons, ready to enjoy the warmer weather. With that, there’s the likelihood of increased footfall. However, if your shop front looks tired and worn, you risk missing new opportunities.
With potential customers passing by, your retail facade must look attractive in order to entice new customers into your store and away from your competition. We offer an ever-popular shopfront spraying service, which smoothly and efficiently resprays the exterior of your building in the right paint colour at a fraction of the cost of cladding replacement.
At Cladding Coatings, we expertly clean retail units to remove dirt and debris, prepare for recoating, and rebrand for a revived, refreshed store front. We work across the UK so to book in your free site survey, get in touch with our friendly team.
You can find examples of our retail storefront refurbishment and repair work in our case studies. To date, we’ve worked with retail household names including Aldi, Screwfix, Sports Direct and Wickes.
We also have a brochure specifically detailing our shopfront spraying service Read it here.