Furrows of Telford is a long‑established Ford dealership serving Shropshire and the wider region, and like many automotive retail sites, its exterior appearance plays a crucial role in customer perception and brand consistency. When the team at Furrows sought to refresh and protect their Telford showroom, they turned to Cladding Coatings for a full external refurbishment that would deliver both visual impact and long‑term performance. The project was carried out at the same time as the refurbishment of Furrows of Oswestry, allowing our team to coordinate resources efficiently and ensure both sites received the same high standard of finish.

The Telford building had begun to show the familiar signs of ageing that affect many dealership façades. Weathering, fading, and general wear had left the white cladding looking tired and inconsistent with Ford’s modern branding. The client required a solution that would not only restore the building’s appearance but also provide robust protection for years to come. With our extensive experience working on Ford dealerships across the country, including successful refurbishments in Bootle, Castleford, and Prescot, we were well placed to deliver a system that met both aesthetic and performance expectations.

Following a detailed site survey, our team recommended the installation of a high‑performance cladding coating system offering a 15‑year guarantee. This system is designed to withstand the demanding conditions faced by commercial buildings, providing exceptional resistance to UV exposure, weathering, and environmental pollutants. The long‑term guarantee gives clients confidence that their investment will continue to perform, reducing maintenance requirements and ensuring the building remains visually appealing for well over a decade.

The scope of work at Furrows of Telford included external wall areas, incorporating the cladding panels as well as the windows and doors. Treating these elements together ensures a cohesive finish and avoids the patchwork effect that can occur when only selected areas are refurbished. Our team prepared the surfaces meticulously, removing contaminants and ensuring the substrate was ready to receive the coating system. Proper preparation is essential for achieving strong adhesion and long‑lasting results, particularly on buildings that have been exposed to the elements for many years.

Once preparation was complete, the coating system was applied using our specialist equipment and techniques, ensuring an even, durable finish across the entire façade. The transformation was immediate. The building’s original white finish was replaced with a sleek, modern silver that aligns with Ford’s contemporary dealership aesthetic. This colour change not only refreshed the appearance of the site but also brought it in line with the brand identity seen across other refurbished Ford locations. The new silver finish provides a clean, professional look that enhances the customer experience from the moment they arrive.

Working on the Telford and Oswestry sites simultaneously allowed us to streamline the project delivery and maintain consistent quality across both dealerships. Our team coordinated schedules, materials, and access requirements to minimise disruption to the client’s operations. As with all live dealership environments, maintaining safe access for staff and customers was a priority, and our operatives worked carefully around the daily activities of the site to ensure business could continue as usual.

The new finish has revitalised the dealership’s appearance, strengthened its alignment with Ford’s brand standards, and provided long‑term protection backed by a 15‑year guarantee. The project adds to our growing portfolio of Ford showroom refurbishments, reinforcing our reputation as a trusted partner for automotive retail environments nationwide.

With the building now looking modern, clean, and consistent with Ford’s visual identity, Furrows of Telford can welcome customers with confidence, knowing their dealership exterior reflects the professionalism and quality of the service they provide inside.

See more of our car showroom refurbishments here.